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Sewing machine, the brand is not synonymous with high quality, good service?

Release Date: 2010-7-3 17:28:17 Total access[4063]Times

Relevant media reports said, zhejiang province, industrial and commercial bureau to push through the concept of change consumer to change "brand high quality", the representatives of the consumption concept. Zhejiang province, industrial and consumer rights and interests protects committee officially launched the new consumer movement ", calling on the whole society and promoting consumption idea, "western-worship, dazzle rich", advocate to rational, responsibility, civilization as the main contents of the new consumption concept.
"The new consumer movement" lift hand is the government administrative concept of a kind of innovation, on the other hand is to traditional concept of consumption, a change to guide the rational and mature consumers.
In other words, the same methods in sewing machinery field also apply.
The PinZao brand "quality"
In the Chinese market, the sewing machine often appear such circumstance: many clothing enterprises to buy machine, often in the brand and homebred brand hesitated between. "The brand" constantly exposed to the quality, service problems become clothing enterprise of lingering worries.
When talking about the international brand of sewing machines, jiangsu changzhou Roman slave clothing Co., LTD. Introduces general manager Mr. Jiang "in 1992, our company bought hundreds juki lock-stitch sewing machine is still functioning, use 10 years had no leakage, also didn"t appear any other big fault. Although the price of every equipment at $1.5 million, but from the use effect really worth it."
However in the market, the reporter hears visit process is more and more customers or dealers of the brand of quality equipment complaints.
Shanghai songjiang, Mr. Yao reflects their factory in late 2003 bought 2.6 sets a Japanese brands lockstitch se4wing machine, not to the two most equipment appeared thread clamp device not clamping line, causes him to the brand product impression. Reporters from foreign brand products to the service center, the present foreign brands of products and after-sales service, many tasks of product quality problem, they had to start again for users to foreign enterprises replacement parts, still can not been solved properly.
In 2003, zhejiang jiashan a clothing company bought some Japanese brands of machine, equipment malfunction began area. The mechanic YuanLiang said: "although the company"s service in good time, but the quality of the product itself doesn"t pass, every good repair not long after broken again, to eradicate, so most of the time to spare. Another brand of a few sets are often a fault, overlock sewing machine later please the brand service personnel to repair, they think is domestic line quality." But actually, the YuanLiang revealed many overlock sewing machine USES homebred line, even use imported suture, nor how equipment failure.
"The current market, sewing machine for the yankees" clothing enterprise brand" is a contradiction in terms. Undeniable, in the 1980s, the yankees" brand "in clothing enterprise is attractive because it represents outstanding quality, advanced technology and perfect service, but now is not quite so." About the brand of quality problem, Shanghai - horse sewing equipment Co., LTD. General manager zhang type with yuan.
"In the 1980s, the yankees" brand" in clothing enterprise with high status in its origin. Because China has just reform development soon, planned economy malpractices makes domestic sewing machine technology, in contrast, such a decades even one hundred years, the technical basis and operation of commercial markets behave like the yankees" brand "have" pay "no."
The rise of homebred brand
In 2006, Chinese famous brand product list, "standard", "house", "jump", "gem", "in the", "XingDa hao" and other brands in awesomely row, it illustrates "domestic sewing machine has been rising" brand, in local sewing machine is one kind of affirmation of the industry.
In China, a garment exporter, domestic sewing machine for the rise of brand garment industry development provides a powerful technical support in the industry cooperation platform, finished in the industry to further consolidate.
China sewing machinery association in 2005 and 2006, the industry of high-speed lockstitch se4wing machine, high quality of the special test overlock sewing machine. Testing results showed: China famous brand products and domestic well-known brand product quality level is higher, and some of the domestic famous enterprises of product quality and the international advanced level, product quality continuously to international advanced level, famous-brand products market share has ascension.
Reporter discovery, in recent years, many enterprises are sewing machine through various means to improve brand image and the connotation, the international market. The standard with high quality product, the rapid expansion in foreign markets in international status and cognition has increased rapidly, The company adhere to the leap in informationization to promote industrialization development road, let "leap" going global, The company in China and clothing association cooperation through a period of three years, the Chinese dress brand sponsored awards, further enhance the brand image.
The comprehensive competitiveness of homebred brand is rising. For example, in the standard, the output value in 2002 for 7.12 billion yuan, the production of 37.7 million, its production and output has increased to 7.4 million l billion and $40.5. But the value of 2002 leap 9.03 billion yuan for 100 million, production, to 2004, its production has risen to 12.13 billion yuan, the yield of 122 million. Working in the MRT, etc., and the output value of the brand products are all growth.
Nowadays, whether in Germany, or in Shanghai imb.i"m CISMA exhibition, the foreign brands in a certain extent, has formed a "competing "pattern.
"Why," the quality of products.
So, foreign brand quality decline reason is what? This reporter integrated many insiders point of view, broadly grouped into several reasons:
One is the price. A famous Japanese enterprise quality management department of Mr. Wang said: "because of domestic and international market competition is intense, sewing equipment companies, big price price war, make product quality is a certain impact. Now, the price of homebred normal sewing machine only half of the same products abroad, and special machine price is only about foreign brand product 1/2, and even less, under such circumstances, the foreign enterprise of high quality products to maintain a more realistic. But now, clothing enterprise customers is the price, foreign companies pay more and more attention to in order to fight for the customer, to reduce cost, unavoidably exists spare parts quality" shrink "phenomenon.
Two foreign enterprise successively set up r&d investment in overseas production base in overseas markets, sourcing components, with local purchasing, assembly machine assembly product quality is not the overall quality, than to drop. Admittedly, due to the different product production, transport, and parts of management personnel and workers in the field of language, culture, etc, with the existence of differences in local production, compared to pure quality management of difficulty will increase.
Three is tiepai factors. Some foreign brands in China are many models, the production and the product quality as to their original good reasons. Currently, some mature brand of foreign enterprise is responsible for design, either in Chinese or local purchasing parts for production of similar products, quality relatively good OEM manufacturers. This led to some brand "with different qualitative" phenomenon. Card
To strengthen supervision advocate the rational consumption
The so-called "new consumer movement", zhejiang industrial and commercial bureau official words: create trust, security, not only by the consumption environment, the supervision and inspection of the functions of the government sector can achieve. The product can be imported after problems, and deformity consumption concept.
In view of this, in the relevant departments for sewing machinery market regulation, the process of "brand" regulatory process is also should be strictly controlled, and the quality of exposed some related problems or services through channels of exposure. To eliminate the "foreign brands on its shoddy fluky psychology, On the other hand for domestic consumption enterprise also is a kind of protection. Truly "let all consumers enjoy equal rights, let all the businessmen keep all rules, let all the goods to accept a supervision".
Instead of clothing enterprise, on one hand should be rationally treat "the brand", "mei", the elimination of "western-worship" concept, fundamentally eliminate part "the brand" arrogance, irresponsible attitude, On the other hand, in the selection process of product required, should according to their actual needs to buy products, not only do "value", also should do to fulfill ", "the products from technology, function and efficiency and their real maximum demand.

News source: HengYeJiXie

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